Developers Go Clean and Clear for High-growth Market Needs

Focus on clean-title lands to cater to rising demand for housing, commercial projects

Sobia Khan

Bengaluru: Large property developers are increasingly tying up clean-title lands to meet rising demand for residential, data centre, and warehousing projects in the country.

Land deals surged 47% in calendar 2024 to more than 2,000 acres across the top eight cities, according to CBRE. The robust market performance was spurred by companies such as Lodha, Birla Estates, Prestige Group, Sattva, Puravankara, Macrotech Developers, and Brigade Enterprises.

“Theresidential market has experienced significant growth since 2020, with sales volumes in 2024 reaching an all-time high. This upward trajectory has been accompanied by a pronounced trend toward premiumisation, as consumer preferences shift towards higher-value properties that align with their evolving lifestyle demands,” said Mallanna Sasalu, CEO, Provident Housing, a wholly owned subsidiary of Puravankara.

“To capitalise on these market dy Land Rush

Land deal volumes rose 47%

in 2024, exceeding 2,000 flfi

acres across top 8 cities \ @

Residential sales hit new highs in 2024, with a growing, focus on premium properties

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Residential assets accounted for 60%of land deals, 4 totalling 1,190 acres, up A 70% from 2023

Data centers contributed about 10% of transactions, @ reflecting strong investor %

interest Industrial and Logistics assets made up over 5%, driven by

warehousing and manufacturing demand AJAYM

namics, we will actively pursue additionalland acquisitions aimed at expanding our portfolio in highgrowthregions.”

Last year, Provident Housing raised %1,150 crore from HDFC Capital Advisors, the real estate private equity arm of HDFC Group, to support future growth and expansion plans including land buyouts.

Mumbai-based Macrotech, which sells properties under the TLodhabrand, hasalsobeenacquiring land through outright deals as well as partnerships with landowners for joint development. Earlier this month, the company boughtanearly 20-acre plot in Bengaluru to build a housing project worth₹2,800 crore.

Ananthay Properties, a unit of Brigade, signed a definitive pact tobuyabout20acresfor₹630crore in Bengaluru.

“We remain focused on acquiring prime land in key markets to strengthen our land holdings,” said Pavitra Shankar, managing director of Brigade Enterprises.

Asper CBRE data, deals involving residential assets comprised more than 60% of total volume or about 1,190 acres, recording a nearly 70% rise from 2023. Data centres contributed about 10% to the transaction volume, totalling about 200 acres. Industrial and logistics assets madeupover5% of theland deal volumeatabout 580 acres.

“Warehousing demand is driven by the e-commerce boom, rapid digitisation, manufacturing growth through PLI schemes, and supply chain diversification under the “China + 1” strategy,” said Chanakya Chakravarti, a veteran real estate private equity investor.

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